Pur and Brita are two of the most popular, consistent, and well-respected water filter brands around—which is why their products accept the meridian awards in both our pitcher filter and faucet h2o filter reviews.

Merely when both brands offering powerful filtering and skilful value for money, how do y'all determine between them? To help, here'south our comparison guide for the Pur Ultimate bullpen vs the Brita Longlast, and the Pur FM-3700 faucet filter vs the Brita 7540545.

Make overview – Pur vs Brita

Pur h2o filter products

Pur makes a full range of high-quality filter products, from water pitchers to large dispensers. The brand was created by Minneapolis-based firm Recovery Engineering, earlier being sold to Procter & Gamble in 1999. Over their nearly xxx years of business, Pur has grown into a peak-tier filter brand, rivaling the tiptop player for product quality and filtering ability. The fact that Pur oft offers similar—and sometimes superior—contaminant removal for an bonny price, means that their products consistently rank amid the almost well-reviewed online. The Pur Ultimate 11-Cup won our Top Selection in our review of the All-time H2o Filter Pitchers of 2020, and their faucet model besides took the Best Overall spot in our review of the all-time faucet filters.

Brita h2o filter products

Brita pitchers and faucet filters are the go-to filter brand, with many people using the name 'Brita' as a synonym for all filter pitchers. Founded in 1970 to optimize tap h2o for car batteries before being adapted to the home, the Brita Longlast filter is their traditional model, and remains among the nigh popular and most positively-reviewed filter products. We gave the Brita 10-cup filter the award for Best Overall production in our pitcher review, and the Brita 7540545 our All-time Value award in our review of the Best Faucet H2o Filter 2020.

Pur Vs Brita bullpen filters

Let'due south compare:

Pur Ultimate eleven-Cup Pitcher

Brita x-Cup Pitcher

Pur Ultimate pitcher

Brita Longlast pitcher

Our option for: Top Pick  Water Filter Pitcher Best Overall  Water Filter Pitcher
What we liked:
  • Removes emerging compounds
  • NSF certified
  • Low base toll,
  • Cheap filter replacements
  • LED filter life indicator
  • Very long filter life
  • NSF certified
  • All-time in course brand heritage
Things to consider:
  • Shorter filter life may cancel out savings over fourth dimension
  • Higher initial costs
  • Filter change sticker instead of an LED indicator
Size and capacity: 11 cup (88 fl oz) 10 cup (80 fl oz)
Filter lifespan: 30 gallons 120 gallons
Extra contaminants removed: Cysts, Pb, Emerging compounds, Copper Asbestos, Atomic number 82, Emerging compounds, Cadmium
Customer reviews: 4.1 (2,727 ratings) 4.v (9,032 ratings)
Toll

Bank check the latest price

Check the latest price

Value for money

The Pur Ultimate pitcher filter provides an higher up standard filtering power for a below average price. With a competitive price point for the pitcher container and some of the cheapest filter cartridges of all the major brands, we don't know of a water filter that tin compete with the Pur Ultimate'due south combination of ability with initial costs.

That includes the Brita LongLast 10-Loving cup, which is considerably more expensive in terms of both the bullpen unit and replacement cartridges (although cartridge bundle deals are often available).

However, when shopping for water filters, it's always important to weigh upwardly initial costs versus the costs of filter replacements over fourth dimension. We break this downward in more item in the section below, only we believe that the Brita filter catches up and overtakes the Pur in terms of value for coin after between 2 and 3 years of use, depending on h2o purity in your area.

So, while you'll make decent initial savings with the Pur, long-term cost efficiency is more probable to be institute with the Brita pitcher.

Filter lifespan

As mentioned, filter lifespan is a primal factor in how nosotros, and y'all, should guess pitcher products. An bonny retail price or disbelieve savings can exist rapidly wiped out if you invest in a filter that uses expensive cartridges with brusque lifespans.

In this category, the Pur Ultimate and Brita LongLast take unlike approaches. While the Pur's cartridges offer only an estimated 30 gallons of filtering powering, they also retail among the cheapest of replacement filters. Brita cartridges, on the other hand, are noticeably expensive, merely they're also estimated to terminal for a huge 120 gallons—effectually 4 times every bit long as the Pur.

At that capacity, y'all can expect Brita cartridges to last for up to half a yr with depression to moderate employ, or between 4 and 6 months for a full family. Pur cartridges, on the other mitt, volition probable demand regular bi- or tri-monthly replacement.

Nosotros calculate the total three year cost of running the Brita LongLast in a soft to moderate h2o area at around $135, including purchase and filter replacements twice a twelvemonth. This makes it the all-time long term value water filter pitcher nosotros could discover, for the quality of filtration information technology offers.

Pur Logo

Filter lifespan:
thirty gallons

Brita Logo

Filter lifespan:
120 gallons

Remember: estimated lifespans are based on the average pre-treated tap water quality. In reality, they'll vary past a big degree depending on the nature of your specific supply. If you live in an surface area with specially hard water, for instance, you tin can await a noticeable reduction in filters' endurance.

Actress contaminants removed

H2o pitcher filters aren't designed to turn dangerous water into something you can drink. Instead, they're intended to be used on pre-treated tap water, which is already perfectly drinkable. Pitchers work mainly on the aesthetic qualities of water—the gustation and odour—which tin can exist affected past things like chlorine and other treatment chemicals, mineral content, and rubber organic sediment.

Being 2 of the all-time bullpen filters on the market, however, the Pur Ultimate and the Brita LongLast both go a step farther with their filtering power. Each is rated by the NSF to remove health-risking as well equally aesthetic contaminants, and both score highly when it comes to their power to reduce the quantities of lead in water down to safer levels (even traces of lead in drinking water are not considered condom).

Here, the Pur Ultimate offers the additional benefit of being able to remove cysts, which are modest, micro-organism and parasites containing pockets in water. Whether you really demand a pitcher filter capable of removing cysts is something you'd likely already know—in other words, if y'all're not using individual well h2o, or oasis't been notified past your public provider nearly the presence of cysts, and so information technology's very unlikely yous need to filter for them.

Nonetheless, for those for whom cyst-filtering is a must, the Pur ultimate is 1 of the only standard pitcher filters able to claim this impressive filtering power.

Pur Logo

Extra contaminants removed:
Cysts, Atomic number 82, Emerging compounds, Copper

Brita Logo

Extra contaminants removed:
Asbestos, Atomic number 82, Emerging compounds, Cadmium

Anything else?

All respected h2o filter manufacturers provide publicly available Performance Datasheets for each of their filter products, which break down the exact details of filter operation.

  • Here's the Functioning information sheet for the Pur pitcher filter.
  • Here'southward the Operation data sail for the Brita Longlife pitcher filter.

Our verdict

With Pur and Brita's pitcher filters taking the elevation two spots in our full filter review, information technology'due south no secret that nosotros're big fans of both products. The truth is that each of these pitchers is well worth your coin, and their slight differences mostly equal out when you consider the whole pic.

Only, if we had to choose one, we'd go with Brita LongLast 10-Loving cup. Although information technology does have a slightly smaller capacity than the Pur Ultimate, and we found the lack of an LED cartridge life indicator annoying, we also think that it offers the best long-term cost efficiency of whatsoever pitcher filter, without sacrificing filter performance.

That said, we'd probably shift our recommendation to the Pur Ultimate 11-Cup if we were because a pitcher filter for non-average tap water. If you take specific filtering needs, specially for removing cysts, then become with Pur, even though it may toll you slightly more in the long term.

Pur Vs Brita faucet filters

Let's compare:

Pur FM-3700

Brita 7540545

Pur FM-3700 faucet filter

Brita 7540545 faucet filter

Our pick for: All-time overall faucet filter Best value  for money faucet filter
What we liked:
  • Removes more than 70 contaminants
  • I-click installation
  • Aesthetically pleasing outside finish
  • Easy switching betwixt filtered and unfiltered h2o
  • Nifty value for money
  • Impressive certifications
  • Piece of cake to install
  • Attaches to any standard faucet
Things to consider:
  • May not fit pull out faucets
  • Some customers take complained of reduced h2o flow
  • Doesn't fit pull out faucets
  • Inferior plastic construction in the bones model
  • No 360º swivel
Chlorine reduction: 96% 97.4%
Extra contaminants removed: Lead, Asbestos Lead, Asbestos, Cysts
Apply/appearance options:
  • Chrome
  • Filtered, unfiltered
  • Chrome, Stainless steel, blackness plastic (prices differ)
  • Filtered, unfiltered, spray (in some models)
Customer reviews: 4.v (six,156 reviews) four.5 (5,602 reviews)
Price

Check the latest price

Check the latest price

Contaminant removal

We didn't merely give the Pur FM faucet filter our honour for Best Overall Filter, we also found it to exist the Best Faucet Filter for Lead removal, removing more than 99 percent of the heavy metal. Past using a combination of the standard activated carbon filter with an ion-exchange resin, the PUR FM-3700 is able to offer a slightly better functioning than the Brita on several common contaminants, and is certified to remove a total of over 70 pollutants by the NSF.

Equally for the Brita 7540545, while it may take a slightly smaller contaminant range, it also performs slightly better in terms of removing the most contaminant behind why people purchase water filters: chlorine. While there'south footling-to-no danger in consuming chlorine at the levels found in treated tap h2o, information technology can significantly affect water's gustation and scent, leaving an off-putting smell. The Brita is rated to reduce chlorine by 97.4%, equally opposed to the 96% with the Pur. The Brita is too able to reduce cysts, if present.

Pur Logo

Extra contaminants removed:
Atomic number 82, Asbestos


Chlorine reduction:
96%

Brita Logo

Actress contaminants removed:
Atomic number 82, Asbestos, Cysts


Chlorine reduction:
97.four%

Utilise and appearance

Unlike pitcher filters, which tin commonly be stored away in the refrigerator, faucet filters are ever out on brandish. They also occupy a betoken of action in your kitchen, the sink, so it's important that these products (a) expect good, and (b) don't go far the manner or disrupt your normal sink usage.

In this category, we prefer the standard model Pur FM over the standard model Brita. However, the Brita faucet filter is as well offered in pricier constructions that we think beat both the standard models. We like the chrome finish of the standard Pur filter, while a modest minority of customers take found that the plastic Brita model is liable to cracks and leaks after a short period.

That said, if you lot're willing to pay a little more than, the Brita faucet filter is also available in chrome and stainless steel finishes. These higher-priced Britas as well comprise an unfiltered spray option, allowing you to retain the original spray function of your tap.

Pur Logo

Utilise/appearance options:

  • Chrome
  • Filtered, unfiltered
Brita Logo

Use/appearance options:

  • Chrome, Stainless steel, black plastic (prices differ)
  • Filtered, unfiltered, spray (in some models)

Anything else?

Manufacturer Functioning Data Sheets are always the best identify to go the exact details on what a filter production tin and tin't remove:

  • Here'due south the performance data sheet for Brita'due south faucet filter.
  • Here's the PUR FM-3700 performance data sheet.

Our verdict

Once more, both the Pur and the Brita faucet filters dominated our total faucet filter review, which means there's really almost nothing to split these two products autonomously. We tin confidently say that either product will meet the filtering needs of the vast majority of users.

While the Pur is capable of removing a slightly wider range of contaminants, the Brita has the edge in reducing the amount of chlorine in water, and also removes cysts. Both filters significantly reduce whatever lead levels present in a tap supply. Each filter is also reportedly easy to attach and use, although some users of the Pur and the Brita have reported a reduced tap menstruation rate (an unavoidable symptom of using faucet filters).

Being picky, all the same, we'd cull the Pur FM-3700 over the Brita 1540545, because we think the standard model offers better value for money, with its aesthetically pleasing chrome end that should suit most kitchens. While the Brita is also an excellent faucet filter, the bones model is constructed from plastic, and it has no 360º swivel function. Other more attractive Brita models are available, but at a higher price than the Pur.